Iram founded Fused by Nature to honor ancestral wisdom and transform everyday care into soulful rituals. Her journey blends tradition with innovation, creating products that are as intentional as they are transformative.

When I was 16, I received a diagnosis that changed my life: cicatricial alopecia, a condition that causes permanent damage to hair follicles. This challenge led me to reevaluate everything I was putting in and on my body.

As an Asian, my mum’s love for holistic approaches guided us to explore traditional remedies, sparking my lifelong passion for ancient treatments and holistic health. Over the years, I noticed a gap—there were no brands creating clean, effective formulations that honored nature’s wisdom through ritualistic use. So, we crafted our own solutions and witnessed remarkable transformations.

Life, however, brought new challenges. After having my children, I struggled to prioritize myself and reconnect with my inner self. I returned to the ancient rituals I cherished, slowing down to appreciate each moment and nature’s bounty. This time, I took my passion further and became a hair and skincare formulator.

That journey culminated in the birth of Fused by Nature. My mission is to craft sensory, efficient products that bring visible transformation. Each creation is lovingly handmade in small batches, using only the freshest, highest-quality ingredients from nature’s kitchen. More than products, they are rituals - designed to help you pause, reconnect, and honor yourself.

Iram Taj

Founder / CEO & Formulator